Free · 45 minutes
What Gets Covered
A direct, structured conversation designed to reveal where sales performance is being constrained by structure, process, or founder dependency.
- Company context and structural foundation
- Sales team structure, individual capability, product USP, and training gaps
- Attrition risk and founder dependency — how much revenue truly depends on you
- Sales process discipline: qualification, discovery, proposals, objection handling, and closing
- Conversion rates, lost-deal patterns, and pipeline health
- CRM adoption, forecast accuracy, and deal economics
- Compensation design and its effect on team behavior
- Customer retention, pricing policy, discount authority, and financial risk
- Competitive positioning and how your team performs in a head-to-head pitch
- AI & sales-tooling readiness — how much of your CRM, forecasting, and sales enablement is already AI-assisted, and where AI can close gaps in pipeline visibility, forecast accuracy, and rep productivity
What You Walk Away With
- A scored, Red/Amber/Green assessment across all fourteen areas.
- A clear view of the two or three structural issues doing the most damage to growth right now.
- An honest, no-obligation recommendation on whether the next step — a paid Sales Performance Audit — makes sense for your business.
Why It's Free
Because a recommendation built without understanding your business isn't worth giving — the diagnostic is how we earn the right to make one.
Who This Is For
- Founder-led or promoter-led businesses where you're still personally closing deals.
- Growth-stage companies with a sales team in place, but inconsistent, rep-dependent results.
- Businesses whose forecasts keep missing, with no clear structural explanation why.
Your next step